Is there a Right Brand of Person?

There are so many different brands of clothing out there. American Eagle, Coach, Louis Vuitton, and I could go on all day. Some have better quality then others. Some have the jeans that make us look ten pounds smaller than we actually are. Some we run to whenever we need to look great. Some last forever, some last for a few days.
I got to thinking about whether we brand people as well, the same way we brand jeans or shirts. After all, there are different kinds of people. If we were the same, then the world would be very boring. Do we brand people? And if so, is there a right brand of person?
You have the nerdy, type of person, Harvard or Yale bound. They tend to be the type pleasing most to parents, the type that you usually would need a dictionary to understand.
Then you have the rebellious people that your mother told you to stay away from. The type that would cut class, the type that would do something, and not care about what others say. For example,  Jess from Gilmore Girls. A lot of people branded him the type that he was the kind of person to stay away from, and so they did, mainly because they thought he was trouble. But he wasn't. He was misunderstood, and rebulious, at most.
Those are two of the many types of people out there. There are so many more, like there are jeans. Also, like jeans, some people tend to fade quickly, while others would last for years and years, maybe even a lifetime for all we know. Some will be the ones we turn to when we need them the most, like for a special occasion, or a time when you need a shoulder to cry on. Of course, sometimes, we need to stop sticking to one brand, because there is more than that one kind out there.
Reaching out, and expanding our horizons, might be the beginning of a new era without judgement.